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“破浪迎新棋妙行” 新年礼盒

池福兴2024-03-23
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池福兴

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 “破浪迎新棋妙行” 新年礼盒

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portant; overflow-wrap: break-word !important;">破浪迎新,喜跃新程

portant; overflow-wrap: break-word !important;">结合4399 “玩性”和春节 “玩乐”双重buff

portant; overflow-wrap: break-word !important;">我们以游戏与交互为灵感

portant; overflow-wrap: break-word !important;">为2022带来“船” 新年礼

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portant; overflow-wrap: break-word !important;">01 破浪迎新棋妙行

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portant; overflow-wrap: break-word !important;">适逢大湾区发展腾飞之际,也是4399游戏扬帆海外之时,我们提出“破浪迎新棋妙行”主题概念,制作收藏版定制飞行棋,以探险世界为棋。

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portant; overflow-wrap: break-word !important;">品牌IP角色豆娃扮演水手、船长、冒险家、海盗等角色,进阶玩法,踏上探索新世界的旅途。

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portant; overflow-wrap: break-word !important;">船长| CAPTAIN

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portant; overflow-wrap: break-word !important;">portant;">水手| SAILOR

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portant; overflow-wrap: break-word !important;">portant;">冒险家| ADVENTURER

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portant; overflow-wrap: break-word !important;">portant;">海盗| PIRATES

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portant; overflow-wrap: break-word !important;">02 新春四件套,共度宝藏年

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portant; overflow-wrap: break-word !important;">礼盒还为4399定制了口罩、春联、红包、窗花等新春礼品,融入中国传统生肖与吉祥文化,呈现福气满满,家和人乐的美好寓意。

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portant; overflow-wrap: break-word !important;">03 项目结语

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portant; overflow-wrap: break-word !important;">项目从创意策划到执行制作,历时两个月有余。

portant; overflow-wrap: break-word !important;">我们尝试将品牌文化、发展轨迹,与春节这个特定的时空交汇在一起

portant; overflow-wrap: break-word !important;">用趣味互动进行情感联结

portant; overflow-wrap: break-word !important;">来反思礼物于人的意义

portant; overflow-wrap: break-word !important;">探索4399为人们带来的陪伴、欢笑与能量。

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