塞尔维亚国家馆亮相中国国际进口博览会，以“小麦旋律”呈现味觉与声音之旅

Project Name: Serbia National Pavilion

展会名称：中国国际进口博览会

Event: China International import Expo (CIIE)

建筑与设计: Aleatek Studio (埃洛德设计咨询（深圳）有限公司)

Architecture & Design: Aleatek Studio

主创设计 Lead Designers : Jakša Nikodijević （李几米 ）, Danilo Trevisan

项目地点：上海

Location : Shanghai

客户：塞尔维亚共和国政府

Client: Government of the Republic of Serbia

互动设计与数字解决方案：德稻集团

Interactive Design & Digital Solutions: DeTao Group

搭建执行：京兮设计

Construction: JINGXI Design

支持单位：2027年贝尔格莱德世博会，塞尔维亚国家旅游组织

With Support of : Expo 2027 Belgrade, National Tourism Organization of Serbia

设计概念：小麦旋律

Design Concept: “Wheat Melody”

2025年中国国际进口博览会塞尔维亚国家馆通过诗意的"小麦旋律"主题，颂扬中塞两国源远流长的文化与农业纽带。

The Serbia National Pavilion at the 2025 China International import Expo celebrates the timeless cultural and agricultural bond between Serbia and China through a poetic concept titled “Wheat Melody.”

展馆将建筑、感官设计与数字交互完美融合，打造出一场关于文化认同、自然美学与共同传统的多感官叙事——串联起味觉、听觉与集体技艺的和谐共鸣。

The pavilion intertwines architecture, sensory design, and digital interaction to create a multi-sensory narrative about identity, nature, and shared traditions — connecting taste, sound, and collective craftsmanship.

建筑语汇从塞尔维亚传统"Sojenica"民居（一种底层架空的 vernacular 建筑形制，兼具安全防护与粮食储藏功能）中汲取灵感，这种建筑形态在中国传统木构建筑中亦能找到共鸣，成为连接两国文化的隐喻桥梁。

The architectural language draws inspiration from the ancient Serbian “Sojenica” house, a vernacular dwelling with elevated floors used for safety and food storage — a typology also found in traditional Chinese wooden architecture. This connection becomes a metaphorical bridge between the two nations.

展馆的夯土立面悬浮于真实小麦层之上，象征着塞尔维亚的农业传承与最珍贵的物产——金色谷物。建筑底部，麦田与自然色调的发光管状装置交融，唤起土地与光明的诗意联想。退台式的"咖啡廊"构筑出迎宾空间，邀请访客在此驻足观赏、静思回味，生动诠释塞尔维亚的待客之道。

The pavilion’s rammed-earth façade, elevated above a layer of real wheat, symbolizes Serbia’s agricultural heritage and its most essential ingredient — the golden grain. Beneath the structure, wheat fields blend with glowing tubes in natural tones, evoking both earth and light. The exterior setback forms a “coffee porch” — a welcoming threshold where visitors pause, observe, and reflect, embodying the Serbian spirit of hospitality.

空间体验

Spatial Experience

访客首先步入过渡廊道，夯土墙与六米高的绳艺装置并行展开，其鲜艳色彩取自2027年贝尔格莱德世博会"为人类而玩"的主题标识。这条廊道既是象征性的通道，也是半博物馆半游乐场的体验空间——立面嵌入式橱窗展示着塞尔维亚游戏、节庆与民俗的珍贵影像，提前展露2027年世博会的"游戏"主题精髓。

空间氛围经历精妙转变：从幽暗亲密的导入区域，逐渐过渡到明亮开阔的中心展厅，形成土地与光明、围合与开放的诗意对比。

Visitors first encounter a transitional corridor, where the rammed-earth wall runs parallel to a six-meter-high rope installation in the vivid colors of the Expo 2027 Belgrade identity, themed “Play for Humanity.”

The corridor operates as a symbolic passage — half museum, half playground — featuring window displays embedded within the façade that project archival footage of Serbian games, festivals, and folklore, offering glimpses of the “Play” theme that Serbia will present at the upcoming Expo 2027.

The atmosphere gradually shifts: from a dimly lit, intimate introduction into a bright, open central hall — a contrast between earth and light, enclosure and openness.

核心展区：品味你的目的地

Interior: “Taste Your Destination”

展馆核心矗立着互动品鉴站"品味你的目的地"。这座融合土壤、钢材与小麦的雕塑式主装置，既似品酒吧台，又如仪式祭坛。抛光金属管如倒垂的麦穗轻盈垂落，内置扬声器流淌出塞尔维亚民谣声景，营造出同时触动情感与好奇的沉浸氛围。

At the heart of the pavilion stands the interactive tasting station “Taste Your Destination”, designed as a sculptural centerpiece combining soil, steel, and wheat. The installation resembles both a bar and altar, crowned with polished metal tubes that descend like inverted stalks of wheat. Hidden speakers within the structure emit gentle soundscapes of Serbian folk music, creating an immersive environment that appeals to both emotion and curiosity.

访客可通过台面集成触屏探索个人"塞尔维亚身份档案"——这段融合心理学、地理学与美食学的数字旅程，将为每位参与者揭示专属故事：可能在塞尔维亚居住的地点、最匹配个性特征的美食、音乐与生活方式。这个由塞尔维亚文化机构与德稻数字系统共同打造的互动环节，实现了空间设计与体验品牌的无缝衔接。

Visitors engage with touchscreen displays integrated into the counter, discovering their personalized “Serbian Profile” — a playful digital journey blending psychology, geography, and gastronomy. Each profile reveals a story: where one might live in Serbia, what food, music, and lifestyle best match their character. This interactive layer — developed in collaboration with Serbian cultural institutions and powered by DeTao’s group digital systems — seamlessly merges spatial design with experiential branding.

参与者可获得印有个人档案的纪念卡片，凭此在开放式厨房站兑换对应风味样品——既是对塞尔维亚的象征性品味，也是真实可感的味觉体验。

Participants receive a printed souvenir card summarizing their profile, which they can present at the open kitchen station to sample a taste corresponding to their result — a symbolic and literal taste of Serbia.

材质与美学

Materiality and Aesthetics

夯土墙面呼应塞尔维亚乡村工艺，编织绳墙与悬挂布艺装置则以当代建筑语汇重新诠释了塞尔维亚编织与中国结艺的传统精髓。

The rammed-earth surface references Serbia’s rural craftsmanship, while woven rope walls and hanging fabric panels reinterpret traditional Serbian weaving and Chinese knotting in a contemporary, architectural language.

在展馆入口处，上海视觉艺术学院学生与塞尔维亚艺术家共同创作的编织艺术品融入绳墙装置，这一合作成为展馆精神的生动隐喻——两种文化通过集体创造力与人类共同精神的融合，彰显艺术设计如何通过触觉与情感体验联结不同国度。

At one of the pavilion’s entrances, students from the Shanghai Institute of Visual Arts (SIVA) collaborated with Serbian artists to co-create a series of woven artworks integrated into the rope wall installation. This collaborative gesture became a living metaphor for the pavilion’s ethos — a fusion of two cultures expressing collective creativity and shared human spirit, symbolizing how art and design can unite nations through tactile and emotional experience.

内部空间运用黄铜、网布与天然谷物等材质，在保持现代精致格调的同时传递温暖质感与真实触感。声景、纹理与香气的整合将展馆升华为"会呼吸的装置"，展开农业、建筑与情感的深度对话。悬挂布条与柔和发光的金属构件营造的光影互动，进一步强化了流动与嬉游的空间氛围。

Inside, materials such as brass, mesh, and natural grains convey warmth and authenticity, while maintaining a refined modern tone. The integration of sound, texture, and aroma transforms the pavilion into a “living installation” — a dialogue between agriculture, architecture, and emotion. The interplay of light and shadow, created by suspended fabric strips and softly glowing metal fixtures, enhances the atmosphere of motion and play.

融汇游戏、品味与人文的展馆

A Pavilion of Play, Taste, and Humanity

"小麦旋律"馆既是一座建筑宣言，也是一次文化邀约——邀请人们通过感官深入体验塞尔维亚。它将2027年贝尔格莱德世博会"为人类而玩"的主题转化为可触可感的实体形态：游戏即创造，连接即本质，体验即人文。

The “Wheat Melody” pavilion stands as both an architectural statement and cultural gesture — an invitation to engage with Serbia through the senses. It translates the theme of Expo 2027 Belgrade, “Play for Humanity,” into tangible form: play as creativity, as connection, and as the essence of being human.

通过传统材料与互动科技的创新融合，这座展馆为国家形象展示提供了全新范式——让建筑成为社会表演的舞台，邀请访客不再只是旁观，而是亲身品味、聆听、参与。

By blending traditional materials with interactive technology, the pavilion offers a new model for national representation — one where architecture becomes a social performance, inviting visitors not only to observe, but to taste, listen, and participate.

关于建筑与设计事务所: Aleatek Studio

about Architecture & Design “ALEATEK STUDIO”

ALEATEK STUDIO 由意大利建筑师 Danilo Trevisan与塞尔维亚建筑师 Jaksa Nikodijevic于2013年联合创立，两位主创常驻于香港、深圳，近期将于上海开设办公室。这家建筑事务所以精准的环境洞察力、对空间与光影的精妙掌控著称，从博物馆到大型城市项目，擅长以概念驱动的设计捕捉每个作品的独特本质。

凭借横跨艺术、教育、住宅、综合体及商业领域的全球化项目经验，ALEATEK 为每项任务注入深厚专业积淀。其屡获国际奖项的团队致力于打造功能与美学无缝融合的建筑，切实满足客户需求。

事务所遵循 “用户、环境、愿景”（U.C.A.） 核心理念——通过理解客户期许、场地语境及建筑功能潜力，为不同情境定制契合的解决方案。ALEATEK 的跨学科实践涵盖建筑、城市规划、景观设计、室内空间乃至家居装饰产品，以创新思维构筑真实而独特的空间体验。

可持续发展深植于设计基因。ALEATEK 坚信建筑需兼具环境可持续性与社会影响力，因此注重方法论、协作模式及系统性可持续策略，塑造滋养社区的文化地标。

Aleatek.com

Founded in 2013 by Danilo Trevisan, and Jaksa Nikodijevic, two architects based in Hong Kong, Shenzhen and recently activating Shanghai office, ALEATEK STUDIO is an architectural firm known for its keen ability to manipulate space and light with precise contextual understanding. With a global portfolio spanning arts, education, residential, mixed-use, and commercial projects, ALEATEK brings extensive experience and expertise to every endeavor. Embracing a philosophy rooted in Users, Context, and Ambition (U.C.A.), by comprehending the client's aspirations, the surrounding environment, and the inherent potential of a building's function, the Studio crafts solutions that resonate with each unique circumstance.

Sustainability lies at the core of the firm's design ethos. Staunch advocates of crafting structures that are not only environmentally sustainable but also socially impactful ALEATEK prioritizes methodology, collaboration, and integrated sustainable design strategies, creating culturally significant structures that enrich communities.

Aleatek.com

关于主创设计师

about Lead Designer

Jakša Nikodijević （李几米 ）

ALEATEK工作室首席建筑师兼合伙人

上海视觉艺术学院讲师

塞尔维亚籍建筑师与设计师，拥有逾15年跨亚洲与欧洲文化背景的项目领导经验，专注于大型商业、公共和办公空间的开发，非常注重创新设计与跨学科协作。在实践中融合亲力亲为的创意指导与学术专长，担任上海视觉艺术学院主题环境设计系高级课程负责人，并曾任双语建筑设计杂志《ARHITEKTA》主编。同时参与创办国际文化项目，包括搭建欧亚观众桥梁的电影节等。

Principal Architect and Partner at ALEATEK Studio | Lecturer at Shanghai Institute of Visual Arts

A Serbian-born architect and designer with over 15 years of experience leading cross-cultural projects across Asia and Europe. Specializes in large-scale commercial, public, and office developments, with a strong focus on innovative design and multidisciplinary collaboration. Combines hands-on creative direction in practice with academic expertise as a senior course leader at the Themed Environmental Design Department at SIVA, and as the former editor-in-chief of ARHITEKTA, a bilingual architecture and design magazine.

Additional roles include co-founding international cultural initiatives, such as film festivals that bridge European and Asian audiences.

关于主创设计师

about Lead Designer

DANILO TREVISAN

Aleatek Studio创始合伙人兼总监

在意大利获得执业资质，作为Aleatek集团创始人，他凭借自2006年起深耕亚洲建筑领域的洞察力，为工作室运营奠定坚实基础。其在大型酒店综合体、城市规划及跨境项目协调方面的专长，因对生产生态系统的精妙把握而更显深厚——从软装配饰到工业设计皆游刃有余。作为务实的设计师，他既精通技术，又致力于推动全球设计话语发展，其领导专业机构的经历便是明证。作为意大利设计协会成员，Danilo凭借专业技术背景与全球市场洞察力，持续推动设计文化与建筑研究的进步。

Founding Partner and Director at Aleatek Studio.

Licensed in Italy and founder of Aleatek Group, anchors the studio’s operations in a deep understanding of Asia’s architectural landscape, cultivated since 2006. His expertise in large-scale hospitality complexes, urban planning, and cross-border project coordination is enriched by a nuanced grasp of production ecosystems, from soft furnishings to industrial design. A pragmatic designer, he balances technical mastery with a commitment to advancing global design discourse, evidenced through his leadership in professional institutions. As a member of the Italian Design Association, Danilo is committed to promoting the advancement of design culture and architectural research, which relies on his professional technical background and awareness of the global market.