Bringing a fresh and clean aesthetic, we present esh gruppa‘s branding design. FORM is a Moscow-based architectural bureau. They design unique public and private facilities. The designers’ task was to develop a new way for FORM to communicate about their work and create a graphic identity to match it. esh gruppa came up with three main concepts to guide this branding project. The first one is Community, as all ideas are born thanks to group synergy. Then comes Method, the project’s framework. Finally, Projects when ideas materialize. All these three-axis have become the foundation of FORM’s visual identity. For instance, the logo design works dynamically, as it has a variable version. In the digital format, it smoothly changes its width. The typography chosen for this project plays a key role, as its strokes have a geometric style, featuring an architectural imprint. All in all, this project has an unpolluted and clean style to represent FORM Bureau. The designers created a strong visual identity based on the brand’s values and systemically organized it. We’re hypnotized with the variable font animation and how effectively everything works out. Additional credits Art Direction: Phillip Tretyakov, Violetta Postnova Design: Asya Cherepanova Web design: Violetta Postnova, Alyona Melnikova, Phillip Tretyakov
