The Internet has become heavily invested with the craft of persuasion—and the need for ‘clicks’ is its inviting pitfall. We all recognize the format: companies advertising on a webpage that you have just entered get more people to see their ads while the host of the website that financially depends on such advertisements gets money. It clearly pays off to herd people towards content, thus generating ‘clicks.’ It’s not unlike the unhealthy cycle of junk food: long-term damage ignored for the sake of instant gratification.
