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柔和的舞台氛围,SAPPUN品牌零售空间设计

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11天前 1043 5

SAPPUN品牌零售空间设计       
 
      在首尔的购物和旅游中心明洞,让国内外顾客体验“Sappun”这个品牌有很多顾虑。Labotory决定给它贴上“hit the stage”的标签,意思是“为……制造一个特殊的舞台”。它为顾客创造了特殊的舞台时刻。从这个概念出发,Labotory选择了设计语言,如舞台、主角、灯光。

SAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by Labotory        
 
      首先,地板从外面到里面成为主要人物出现的跑道。为了展示舞台上感受到的专业和关注,幕布的形象表现为层层叠叠的墙壁和灯光。光线从墙上照射下来,轻柔地穿过空间,营造出柔和的氛围。

SAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by Labotory        
 
      此外,标志性的材料不仅覆盖了外立面,还显示了从柜台到一层和二层的前墙的连接。这些元素强化了SAPPUN的品牌认同感。此外,天花板上的镜子反射圆柱,消除了空间的限制,过去是由狭长的走廊。最后,垂直延伸的目光越过了有点狭窄的空间。

SAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by Labotory        
 
      家具和照明协调了丙烯酸、木材和金属的多样性,展示了所有东西的工艺。同时,曲线的节奏和不对称平衡使得SAPPUN的身份甚至在细节上都很突出。设计团队通过Myeong-Dong Stage,用这些空间语言向客户传达品牌价值和体验,强化品牌形象。

SAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by LabotorySAPPUN Myeong-dong Stage Designed by Labotory

 

 

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