Throughout the years there have been many attempts to achieve the goal of uniting beautiful goods with a social mission. Patricia Urquiola has realized that dream through her most recent project for the Spanish firm Gan, which brings together convenience and artisan production.Urquiola designed a series of embroidered strips whose production process fits perfectly with the manufacturing capabilities of a small Indian community that specializes in creating beautiful rugs, but suffers from high unemployment. These strips are 60 centimetres wide and have Velcro running under the edges. This ingeniously simple solution allows for the strips to be stuck together and shaped to cover any number of surfaces in interesting and often juxtaposing ways. The background colours are all neutral but the embroidery is brightly coloured, and the patterns and large stitches are hand sewn.This concept was used to make rugs and coverings of all shapes and sizes for sofas, armchairs, poufs, headboards and even cabinet doors. Each piece can be personalized and modularly assembled from an endless variety of choices.Go to the gallery
