With a surface area of over 13,000 square metres, the Poliform Lab in Inverigo (near Como) is an innovative concept for a production unit, an observatory of new trends, and a think tank where a diverse range of professionals – interior designers, stylists, marketing managers and photographers – contribute to the definition of corporate philosophy. The showroom has four “glass boxes”, where until now the furnishings were immersed in a highly natural atmosphere, interacting with their surroundings. Now, Danish designer David Thulstrup has redesigned the showroom and reconfigured the spaces, creating what appear as “stage sets” that take the products displayed out of their usual contexts and interpret Poliform style in a more playful combination of colours and materials.The Poliform showroom has four “glass boxes”, redesigned by David Thulstrup as set. Pictured, the glass box features a mix of materials.The sleeping zone. The “Dream bed” is the leading design peace; on the backdrop a polished Carrara marble architectural wall.Three versions of the “Santa Monica” armchair against a blue background.