产品、工业和交通设计工作室PriestmanGoode为Premier Inn酒店设计了一个新的紧凑的酒店，为客户提供更小的价格更低的房间。这些酒店被Premier Inn酒店称为Zip，位于英国大城市的郊区，旨在提供远离市中心的经济型酒店。 Premier Inn酒店由Whitbread PLC所有，后者还拥有连锁咖啡店Costa和几个餐饮品牌。第一家Zip by Premier Inn酒店将拥有138间客房，2019年初将在加的夫的罗斯开业，第二家将在南安普敦开业，拥有140间客房。他们将提供每晚19英镑起的小房间，比标准Premier Inn酒店8.5平方米客房的一半还小，而且目标客户是那些预算特别紧张的客人。房间的基本设计都非常出色，以白色、银色和灰色的最小色系为特色，并闪烁着红色的光芒，一个小窗户，以及配套的电动淋浴、卫生间和水槽。他们还配备了灯箱和数字屏幕显示信息，顾客可以选择双人床或单人床，电视，空调和免费wifi。酒店还设有公共空间，包括一个由早餐区改建的酒吧，每层都有一个熨衣间。新的酒店将使Premier Inn接触到更广泛的客户群。
Product, industrial and transport design studio PriestmanGoode has designed a new compact hotel concept for Premier Inn, which offers customers smaller rooms at lower prices. The hotels, which are called Zip by Premier Inn, will be based on the outskirts of big towns and cities in the UK, with the aim of providing budget hotel stays out of the city centre. Premier Inn is owned by Whitbread PLC, which also owns coffee shop chain Costa, and several restaurant brands. The first Zip by Premier Inn hotel will have 138 rooms and will open in Roath, Cardiff in early 2019, with the second one opening in Southampton with 140 rooms. “Basic” rooms starting at £19 They will have small rooms starting at £19 per night, which are less than half the size of a standard Premier Inn hotel room at only 8.5 square metres, and are aimed at “guests on a particularly tight budget”, says Alison Brittain, CEO at Whitbread PLC. The rooms have been designed with the concept “basics done brilliantly” in mind, and feature a minimal colour palette of white, silver and grey with flashes of red, a small window, and an ensuite power-shower, toilet and sink. They also feature lightboxes and a digital screen for displaying information, flexible bed formats, where customers can choose between twin-beds or a double, a television, air-conditioning and free wifi. The hotels also have communal spaces, which include a breakfast-area-turned-bar, and an ironing room on every floor. PriestmanGoode previously designed Hyperloop Brittain says that the new hotel concept will give Premier Inn “access to a broader customer base”. PriestmanGoode has previously designed first class cabins for airlines including Air France, Lufthansa and Swiss alongside trains for Virgin and the Hyperloop high-speed transportation concept. The consultancy says that it has “used its learnings from our experience designing aircraft and train interiors to maximise the use of space and create flexible environments when designing the new rooms”. The first Zip by Premier Inn will open in Roath, Cardiff in early 2019, when PriestmanGoode is expected to reveal full details about the design of the interiors.
