作品备案盖章纸质证书需另出工本费,邮寄到付!
Animal rescue charity Battersea Dogs & Cats Home has unveiled a new visual identity and brand strategy, which have been developed by Pentagram partners Marina Willer and Naresh Ramchandani. The animal welfare charity was founded in 1860, and now has three rescuing and rehoming centres for cats and dogs around the UK. Pentagram was commissioned to develop a new identity and brand strategy for the charity. “Despite Battersea’s longstanding pedigree, an inconsistent approach to identity and communications had left it with a brand that did not convey the full breadth of its offering and expertise,” says Pentagram. Battersea’s new identity sees “Dogs & Cats Home” dropped from its name, in order to avoid confusion about the charity being a permanent “home” for animals, and to emphasise the fact that it is based in more than one location. The new identity aims to portray Battersea as both a “compassion caregiver” and an “authority in animal welfare”, says Pentagram. A series of hand-drawn watercolour illustrations of dogs and cats have been created by illustrator Hiromi Suzuki, which appear in the charity’s signature blue brand colour. The illustrations look to appeal to people’s compassion, says Pentagram, without victimising the animals that the charity looks after. “While the characters are devoid of facial features, they remain expressive and retain a strong sense of individuality,” adds the consultancy. “[They celebrate] the diverse range of personalities found among Battersea’s dogs and cats, while emphasising the human intervention required to make them whole.” The watercolour logo is accompanied by the tagline: “Here for every dog and cat”, which appears in typeface Franklin Gothic to emphasise the charity’s “authority”, says Pentagram. The consultancy has also created a “fun”, hand-drawn typeface called Battersea Paws to use across various applications. The new tone of voice avoids “shock tactics” and “overly-sentimental” wording, adds Pentagram, instead using “honest” and “straightforward” language across its communications. Battersea’s new identity is rolling out across all touchpoints.
雷士照明如何在高端酒店里,发掘自然光的潜力?
2小时前 1083方正字库亮相第65届ATypI大会,向世界传递中
2小时前 874盛大开幕|“一带一路”智能家居产业大会暨2024
3小时前 1519古斯塔夫·及库尔贝--绘画艺术设计
4小时前 1021