What if you could customize the mood of your coffee cup. Well, Backbone Branding design studio from Armenia did just that. They created a way super creative way to customize your coffee cup, check it out!For more from Backbone Branding visit backbonebranding.com and behance.net/backbone.The ChallengeAbove the main identity of the Gawatt take-out coffee-shop, we had a task of creating a limited series of souvenir cups.The SolutionWe came up with an idea of cups with altering emotions. Customers can change the face expression of their cup personage by turning the exterior sleeve. coffee design creative