In this case study, Russian designer Roman Korolev shares the steps it took him to design this awesome logo for Sletat, a travel search engine website. Check it out and enjoy!For more from Roman Korolev visit behance.net/kaer.One day Vladimir from the company Sletat.ru contacted me and asked me to design a logo for their travel search engine. Everyone can find a suitable travel tour on Sletat.ru. Sletat is 'to fly' in English.The logo design task supposed using associations with figures 1 and 0, but I thought it wasn't suitable for a traveling company, it would rather do for a soft company.Here are some first ideas for the logo: a magnifying glass as a metaphor of search, stylized S,a jet flying around the Earth. Instead of 1 and 0, I suggested using the @ symbol which is also indicating the IT sphere.It was decided to realize this idea.But then I decided that the realization of the idea came out to be too plain. On the second try. I drew some sketches once again. I designed a type. I select the corporate color palette. The approved logo. case study logo design
