Creating visual identities for corporations or even personal projects is always very challenging and time consuming. It goes much farther than just designing a simple logotype, but it's the base of the branding strategy of any company. With Maurer Identity we have a great example of an really well done visual identity project created by Hidden Characters, from Budapest, HungaryWe have designed an identity for Ákos Maurer Klimes an award-winning hungarian product designer and design strategist.While creating the identity, Hidden Characters designers regularly talked with Ákos next to a cup of coffee. This strategic attitude, the linkage between two points, between people, was their very first source of inspiration. This little momentum had an impact on their work during the whole design process.ProjectLogo Animation Maurer logo animation from HIDDEN CHARACTERS on Vimeo.For more information visit http://www.behance.net/gallery/Maurer-Identity/2385026 branding visual identity design process
