Yoobi Temakeria, located in London's Soho, is the brainchild of two entrepreneurs with ties to Brazil and Japan. Temaki, a variety of sushi born in Brazil where the largest Japanese population outside of Brazil resides, is simply fresh sushi wrapped in a cone. Taking this basic idea and creating an overall look and feel for the restaurant that resonates with the cultures it was inspired by was not an easy feat. The clean, minimal design is the result of impeccable architecture and super minimal design elements that creatively meld the vibe of Rio, Tokyo and London into one. Gundry and Ducker Architecture brought the space, a former warehouse, back to its roots by unearthing the original brick.A color palette was created by Ico Design and can be seen peppered throughout the unique space in a fun, quirky way while maintaining the minimal aesthetic. Enjoy a look behind the scenes of this awesome 360 degree branding project and be sure to visit Yoobi next time you pay London a visit!
