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身份套件:文具中的视觉标识。

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1年前 1202 28

     本周的书籍建议是关于品牌的。这本书的标题是身份套件:由Victionary提供的文具的视觉标识。正如书名所言,这本书是关于如何通过精美的文具来扩展品牌。在所有的品牌工具中,最基础的是公司自己的文具。作为员工和客户之间最频繁的接触点,公司的文具对于任何行业和任何规模的公司来说都是一个完美和最基本的品牌工具。

    调查大约100套完整的文具套装,身份套间是今天通过办公用品成功塑造品牌的最新缩影。通过选择文具,包括和设计师对细节的注意,这些具有高度特征的信头,标签,磁带,文件夹,记事本,记事本,包装纸……而且还可以根据具体的操作需求定制更多的产品,同时可视化品牌愿景。7个深入的案例研究也将突出设计和执行的品牌和品牌重塑运动,为新的豪华公寓,大型混合用途开发,设计师酒店,五星级历史酒店,一个独立的工业设计师和时尚精品店来自世界各地。

The book suggestion of this week is about branding. The title of the book is Identity Suite: Visual Identity in Stationery by Victionary. As the title says, the book is about extending the brand through beautiful crafted stationery.Book descriptionThe most fundamental of all branding tools is a company's own stationery. Being the most frequent touch points between staff and clients, corporate stationery remains a perfect and most basic branding tool for companies in any industry and of any size.Investigating about 100 complete stationery sets, Identity Suite is an up-to-the-minute epitome of successful branding through office supplies today. Through the choice of stationery items to include and designers' attention to details, these highly characterized letterheads, labels, tapes, folders, notepads, memo pads, wrappers... and many more can be customized to befit specific operation needs and visualize brand visions at the same time. Seven in-depth case studies will also highlight the lavishly designed and executed branding and rebranding campaigns for new luxurious apartments, a sizable mixed-use development, designer hotel, five-star historic hotel, an independent industrial designer and fashion boutiques from around the world.
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