Walgreen's Nice!

Walgreens Launches Nice!? Store Brand Chainwide:

"Nice!? features a bold, clean design aimed at being easily recognizable and simplifying the shopping experience."

"Current store brands including Café W, Deerfield Farms, W and others will be phased out and transitioned to Nice!?. The change is Walgreens latest move in its strategy to build its private brand business, including consolidation of many of the brands in its existing portfolio.

“The Nice!? product line compared favorably to respective national brand competitors in consumer testing,” Alkemade said, “and the sleek new packaging garnered rave reviews, which is expected to promote trial of the new products.”"